David Jacobs

Welcome to the first edition of Publisher's Table, our quarterly publisher newsletter. We’re excited to share updates about our products and technologies with you, and also look forward to hearing feedback from our most valued publishers.

Advertising.com is doubling-down on our commitment to quality standards and premium products, which began with our recent IAB certification in early April. Our Sponsored Listings offering includes a new format with images that allows for a wider advertiser base and higher engagement. We've created SuperChannels – a new way for us to sell your premium inventory to the right advertisers. We are also partnering with some of the industry's most innovative solutions such as 5min Media for premium video content, and Pictela for engaging rich media ads, to provide you with the most premium way to effectively monetize your inventory.

We are also excited to announce AOL's recent partnership with AdWeek's Fuel the Future blog. This b2b blog is designed to engage all levels of the media, marketing and technology cmmunities. "Fuel the Future" is populated by a group of industry professionals who are tasked with sounding off on what they find interesting, engaging, influential and even inspiring. There are few places on the web that brings together industry professionals of this caliber, to share what "fuels" them on any given day, and I am personally excited to be a contributor. I'll be posting throughout the year, so check back frequently for my updated posts.

Thank you for being such a valued partner and we look forward to continued growth together.

Best regards,
David Jacobs
Senior Vice President, Publisher Services

Twitter: twitter.com/Advertising_com
Facebook: www.facebook.com/advertising.com

May 16th
IAB Networks & Exchanges Marketplace

David Jacobs will be one of the hosts of the IAB Networks & Exchanges Marketplace conference on May 16th in New York City.

While we may not all have the same business model, we are all invested in the future of the industry and its growth. Join us in the conversation of how we can all create a better business and hear it straight from some of the industry's most prominent leaders.

May 23-25th
Brightcove PLAY

AOL's 5min Media will be sponsoring and exhibiting at Brightcove PLAY in Boston, MA on May 23-25th. We're proud to be joining 5min Media and a part of this sold out event which brings together over 400 of the best and brightest in the online video industry. Additionally, 5min Media will be making a special announcement here that you don't want to miss!

Ensuring quality.

In an effort to further improve the online advertising landscape, the IAB recently released the Networks and Exchanges Quality Assurance Guidelines. Dave Jacobs is on the steering committee for this initiative, and Advertising.com is one of roughly 20 networks approached to be part of the inaugural IAB certification program based on these new guidelines.

To comply, all of the publishers in our network had to meet very strict guidelines, including very specific category mapping. Since our standards are high to begin with, meeting these guidelines was less challenging than expected. The task of category mapping was accomplished with ease, thanks to the quality of our account management and their understanding of our publishers.

The certification was made official on April 1st. We’ve always considered ourselves a quality publisher partner – we’re proud to have the certification to back it up.

Increase your advertiser base with a new ad format from Sponsored Listings

Advertising.com Sponsored Listings now offers a new way to monetize your site with Text Plus Image (TPI) ads.

Internal studies show that text ads with images are 50% more likely to be clicked, which means the addition of an image to your text ad could be worth thousands of dollars for publishers and advertisers alike.

Benefits of TPI:

• Incremental revenue from additional advertiser budgets
• Much larger pool of top name-brand advertisers
• Up to 50% higher CTR, leading to higher revenue
• Attractive messaging with engaging graphics that appeal to both viewers and stakeholders
• Adaptable for a site as well as email/newsletter inventory

Contact your account executive for a TPI placement. If you're not yet a publisher in the Sponsored Listings network, contact us at sl.tpi@advertising.com.

Custom Reporting:
We want to make it easier for you to obtain the statistics you're looking for.

In this video, Pete Erickson from our Publisher Team demonstrates a new, custom reporting feature available to all Sponsored Listings publishers.

ooVoo Case Study

Advertising.com used multiple techniques to help ooVoo monetize their rapidly growing service, and ultimately increase their eCPM by 60%.

To read more and find out how we can help grow your business with our suite of solutions, click on the below link.

view now → 

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Thanks for choosing us as your partner. Advertising.com is happy to have the opportunity to optimize your advertising, and bring you real results at a scale you won't find anywhere else.

Questions?
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